Three new “worthy brands” are coming to buybuy BABY® this summer

This summer is Trending brands:

  • Embeba started in 2019 to help families soothe sensitive baby skin without mess or stress. They modernize remedies that are generations old, empowering families to safely and effectively manage their skin health, so they can recapture life’s magic moments.
  • Beach umbrella Unique Layered RashShieldthe design is the result of its co-founder’s relentless pursuit to create the first and only rash-free diaper. Designed with love in CaliforniaParasol sources from around the world to bring the softest, most absorbent and eco-friendly materials and the latest innovative engineering to babies and their families.
  • Smiley is the ultimate resource for nourishing and soothing, with each product expertly crafted with a bright, modern aesthetic to satisfy even the smallest taste makers and to support brighter, wider smiles. The founders of Smilo have used their collective experience to create the highest quality products possible.

“In 2014 we launched ParasolCo to create the ultimate diaper that didn’t exist – super soft for sensitive skin and super absorbent so you don’t have diaper rash again,” shared Jessica Hung, co-founder of ParasolCo. “I am impressed with buybuy BABY’s support of women-owned businesses, many of which were founded by mothers like me, determined to do better for our children. Being chosen as one of their Buzzworthy brands is not not only tremendous recognition of Parasol products, but of our shared dedication to the well-being of babies and the wonderful journey of parenthood.”

“The partnership between buybuy Baby and Smilo couldn’t be more perfect. buybuy Baby offers families a one-stop-shop for all ages and all stages of early parenthood, and Smilo is a brand designed to support parents at every stage. of their trip with baby,” said Keith Tritschlerco-founder of Smilo.

From fashionable and functional baby clothes to toys, essentials and more, buybuy BABY’s Fashionable brands meet the ever-changing needs of parents at different price points.

About buybuy BABY

buybuy BABY is the leading retailer of specialty baby products in North America, with 25 years of experience providing families with the trusted information and products they need to confidently navigate the parenting journey at every step, big or small. The company sells a wide assortment of baby and toddler essentials, as well as nursery furniture. buybuy Baby is a subsidiary of Bed Bath & Beyond Inc. (NASDAQ: BBBY). For more information, visit Where


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